Six universal Principles of Persuasion have been scientifically proven to make you more influential.
Key Points:
- There are 6 short cuts to being persuasive:
- Reciprocity: People are likely to give back in the same manner that someone gave to them.
- Scarcity: People want more of what they fear might go away.
- Authority: People follow the lead of those that come off as experts.
- Consistency: People are likely to stick to something if they’ve made a prior commitment to do it.
- Liking: People are more likely to say “Yes” to a person they like; whether it’s due to similar interests are because they’re really good at giving compliments.
- Consensus: People are often motivated to do something if they see others doing it.
Quote This:
The greatest ability in business is to get along with others and to influence their actions. -John Hancock
Talk About It
- What is your initial reaction to this topic? What jumped out at you?
- What sales gimmicks have you fallen for in your life? Why did those tactics work on you?
- What do you typically do when you’re trying to persuade someone to do something? How effective have those strategies been?
- Which of the 6 short cuts are you most persuaded by and why?
- In your business, which of the 6 short cuts do you think could be the most effective and why?
- Write a personal action step based on this conversation.
