"Millennials are killing this and that industry!" is a common headline these days. But is this any different than what past generations did?
Key Points:
- Part of this problem is simple economics. Millennials are opting for better products, meaning the products that are failing is a consequence of simple supply and demand.
- Millennials have different attitudes towards certain industries, and their consumer habits are different than the generations before. This isn’t a new trend, generations past have gone through the same thing.
- Millennials aren’t actually killing anything, the free market is just adapting to what consumers want. While some may believe that millennials are killing industries, the truth is that they’re just weeding out the products and services that aren’t innovating fast enough.
Quote This:
Millennials can be a big frustration if you’re trying to put them into the baby boomer or Generation X mold. – Dale Richards
Talk About It
- What is your initial reaction to this topic? What jumped out at you?
- What are some stereotypes you have heard about millennials? Do you think they’re true? Why?
- What are some industries that have died because of millennials? What about industries that have come about?
- Do you think millennials are killing everything? Why?
- How can you impact the market for the better?
- Write a personal action step based on this conversation.
